About Me

One of the reasons I choose this course was due to my personal interest in social media and digital marketing. With the current generation becoming more digitally-savvy, the use of social media has become prevalent and a salient tool for many businesses.  Due to this, I became interested in the impact and influence of social media networks for business and individuals. This interest could stem from my previous studies in A-levels, which was Sociology, Business and Media communication. And through these studies, it shows how social media play a significant impact for individual’s well-being or even the success of a business. For example, media and sociology discuss further on the individuals perspective and how social media can have a psychological impact on an individual, whilst business studies discuss the importance of digital marketing. Nonetheless, my previous studies and this module have helped me to further understand the value and consequences on the use of social media.

Back in 2016, I was able to gain work experience as a marketing assistant intern in Pertamina, which is a state-owned oil and gas company in Indonesia.  This internship lasted for a month and I was able to gain a better insight within the marketing department and the business environment. During the internship, I learnt how important it is to utilize the use of social media as a form of digital marketing and the importance in maintaining a good social network.  As a marketing assistant intern, I had the honor in attending the business meeting with clients, and I was able to observe and witness the creative process in making their marketing campaigns, for example, picking the right theme of colors for a billboard poster and designing covers for their social media. It was an enjoyable experience